Since my run in with Internet Explorer the other I have felt a little unmotivated towards work. This, however, isn’t solely Microsoft’s fault. I was looking into getting my business cards printed and decided upon what company I was going to use (www.printing.com). I signed up for a sample pack which arrived very quickly and was full of great samples. Really glad I asked for it as its great to feel all the different paper types! I know that sounds a little odd, but the feel of the business card is almost as important as the design of it! However, problems arose when I was reading their guide to printing. It tells you how to go about setting a document up for print and explains all the necessary steps that need to be taken to ensure a correct print. This is where things get complex so bare with me!
Printers use a colour system known as CMYK, this stands for cyan, magenta, yellow and black. These colours are then printed on top of each other at varying percentages to produce all the colours ever in the whole universe! OK I made that last bit up but it can produce most colours! That in itself isn’t a huge problem, however a computer screen uses the RGB system, which stands for red, green and blue. Everyone should know from art classes that these can make every other colour! So the problem was that the business card I had made was in RGB and needed to be in CMYK. You can change colour spaces in Photoshop however this doesn’t solve the problems! The business card is black, now in RGB black is black! but in CMYK black isn’t the same. The RGB black is infact made up of all four inks which makes it unpractical to print, as too much ink on a page is bad and the document might not dry properly! The other issue with doing black is it can do something know as banding. This is where the colour has visible lines running through it. For this reason they tell you to use ‘rich black’ on large black areas. ‘Rich black’ is made up of black and cyan which makes it a dark blue, at least on the computer screen! The red I was using was also using all 4 inks isn’t great and I use small text in the design which could also be bad for printing! There are also areas that you can’t place objects in as they may get cut off when the cards are cut to size!
What this all means is that I had to re do the business card in a new CMYK Photoshop file! Changing the black to ‘rich black’, moving stuff in from the edges, and trying to make the text a bit bigger! This is very annoying and I have been putting off doing it as I was a little annoyed, at myself mainly, for not thinking about this stuff before I designed it! I have tonight been able to concentrate on it and get it finished and hopefully ready for printing. Will find out when the printing company take a look at the files.
I have also had some trouble with a phone number for the business as well. I am currently using my brothers old contract (very good deal!) and as such using his old phone number. He would like his contract back soon to trade it in and hopefully get some upgrade credit. This then means I will lose the number that I’m currently using. So I don’t want to put my current number on my business card as I could end up with 100’s of useless business cards once I lose the number! So I have decided to get a pay as you go sim and put it in another phone and have two phones for a while! This means that I will be able to transfer the pay as you go number onto a new phone and contract once I get one! The problem was finding a phone to put the sim in! I have two old phones but one seems to be completely broken and the other one is missing its charger! Both are therefore completely useless to me! I have now acquired a phone that I can use and can now go and get a new sim card! Which sounds much more complex now than it used to be! You used to walk into a phone shop and pay for a sim and stick it in any phone but now you have to register the phone to sim to be able to use it!! Seems pointless to me but never mind!
Anyway I have rambled on enough for today. Sorry for the heavy going bit in the middle and the length!
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Posted in Andrew R Hall Photography, Uni Work, company, major project | Tags: business, business cards, CMYK, major project, phone, printing, printing.com, RGB, sim cards, uni